There is a thin line between a brochure and a flier, but a flier is primarily an informal contact tool. Many times fliers are handed out to crowds as they pass or tucked under the windshield wiper of your car to inform of a product, service, or event. Fliers are also commonly found on trade show booths or on a retail display rack advertising products, services or other information. Fliers range from a simple white 1/2 letter sized sheet that may announce a new band opening at a nearby club to splashy full color mini-poster neatly tucked into the folds of your morning paper to advertise the big sale going on at your local department store.

Add a coupon to your fliers. It will give the consumer a reason to hang on to your flier and also serves to let you know (through the return of the coupons) how effective your flier is.